You might not have heard about Mobify, but it’s helped 20,000 customers optimize their websites for mobile, and clients include Starbucks (s sbux), Bonobos, Threadless and many others. The company said it had 167 million unique visitors  visit Mobify-powered mobile websites last year, about 20 percent of all smartphone users.

That’s interesting by itself and falls in line with other reports about how much traffic is going mobile. But in talking with Mobify’s CEO Igor Faletski, one thing that stood out to me was that almost all of Mobify’s work has been to optimize sites for smartphones last year. Very few customers have thought to optimize their websites for tablets like the iPad (s aapl). Instead they have relied on native apps or just a desktop version of their website. Compuware came to a similar conclusion when surveying 30 of the top retailers’ sites and finding that…

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