Ottawa pourrait accélérer l’adoption du paiement électronique et mobile | Alain McKenna, collaboration spéciale | Internet

Ottawa pourrait accélérer l’adoption du paiement électronique et mobile

Alain McKenna, collaboration spéciale, Techno

29 mars 2012 | 09 h 44

Un récent rapport du Groupe de travail sur l’examen du système de paiement publié par le ministre fédéral des Finances Jim Flaherty est catégorique: pour demeurer compétitif dans le secteur financier, le Canada doit accélérer l’adoption des nouvelles technologies de paiement numérique par le gouvernement et les institutions financières.

Pour en savoir plus

ministère des Finances | Twitter | Jim Flaherty | Internet

Il en va également de la productivité du pays, note le groupe de travail dans son rapport. Il constate que le système de transactions canadien repose encore lourdement sur le papier, qu’il s’agisse de monnaie ou de chèques. Le passage vers de nouvelles technologies de paiement permettrait, si elles étaient appliquées progressivement au courant des trois prochaines années, d’ajouter 2 % au PIB du Canada d’ici 2016, simplement via un gain de productivité de son économie.

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Ces technologies peuvent inclure autant les sites web transactionnels, que le paiement numérique mobile ou la création d’un système d’authentification en ligne sécurisé pour différents autres types de transactions.

À travers différents scénarios d’adoption de ces technologies, le groupe de travail a par ailleurs réalisé que l’expertise nécessaire à ce virage était déjà présente au pays. « Nous avons réalisé qu’une coalition émergente de participants de l’industrie et d’usagers constituait un immense bassin d’expertise qui demeurait inexploité, mais que leur participation et leurs idées pourraient enrichir significativement nos recommandations », peut-on lire.

Les citoyens aussi semblent prêts pour ce changement, selon le rapport. C’est l’appareil public et le secteur financier qui traînent de la patte en la matière, si on compare avec les autres pays industrialisés et les pays émergents. Les Canadiens sont parmi les internautes les plus avides sur la Toile, tant en matière de magasinage en ligne qu’en ce qui a trait aux transactions bancaires par internet.

Le rapport Le Canada à l’ère numérique est le fruit de dix-huit mois d’études et d’analyse, et a été remis au gouvernement en décembre dernier. Le ministère des Finances l’a rendu public vendredi dernier, à l’aube de la publication de son budget annuel. Il pourrait donc contenir des mesures incitatives allant en ce sens. Le secteur financier canadien a bien performé ces dernières années, et le rapport semble indiquer que pour qu’il demeure compétitif à plus long terme, cette transition doit s’amorcer le plus tôt possible.

via Ottawa pourrait accélérer l’adoption du paiement électronique et mobile | Alain McKenna, collaboration spéciale | Internet.

C’est pas mon idée !: L’Appli (SG) devient accessible aux non-voyants

L’Appli (SG) devient accessible aux non-voyants

La semaine dernière, Société Générale annonçait [PDF] fièrement que son application bancaire pour iPhone, L’Appli, devenait la première de sa catégorie, en France, à garantir une accessibilité totale aux non-voyants. Cette initiative, qui réjouira certainement plusieurs milliers de clients de la banque, ne peut qu’être saluée. Mais elle soulève également une question dérangeante…

Pour prétendre à être 100% accessible, L’Appli a fait l’objet de deux évolutions principales : l’une, ponctuelle, consiste à proposer un clavier virtuel sonore pour la saisie du mot de passe de connexion et l’autre, plus globale, est concrétisée par une compatibilité avec la technologie VoiceOver d’Apple.

Pour mémoire, cette dernière est intégrée dans tous les iPhones depuis presque 3 ans (elle est apparue avec le modèle 3GS) et elle permet aux développeurs de rendre leurs applications utilisables par les non-voyants (via quelques gestes simples et une assistance vocale) avec un minimum d’efforts (en simplifiant un peu, il suffit de fournir une description textuelle des éléments d’interface pour permettre à VoiceOver de remplir son rôle).

Or, s’il faut croire que L’Appli est la première à implémenter la compatibilité avec VoiceOver parmi les applications bancaires en France, on doit conclure que ce “minimum” serait malgré tout trop contraignant pour les concurrentes de Société Générale (et l’aurait été aussi pour celle-ci pendant plus de 2 ans). La préoccupation de l’accessibilité serait donc au plus bas parmi les priorités du secteur…

En conséquence, il n’est peut-être pas inutile de rappeler quelques faits qui semblent être encore largement ignorés. Ainsi, il y aurait en France de l’ordre de 65 000 aveugles et 1,2 millions de malvoyants (source : Association Valentin Haüy), qui représentent donc une proportion importante de la population et de la clientèle des banques. Pour beaucoup de ces personnes, les nouvelles technologies, d’abord Internet puis, de plus en plus, les smartphones (beaucoup plus “abordables”), constituent des outils formidables leur permettant de réaliser plus facilement de nombreux gestes quotidiens.

Face à cette situation et du fait de leur rôle essentiel dans le monde d’aujourd’hui, les banques devraient naturellement se faire un devoir de prendre en compte les besoins des non-voyants, au même titre que les services publics (pour lesquels il s’agit d’une obligation légale). Quand, en plus, Apple a tout fait (et c’est à porter à son crédit) pour faciliter la tâche des développpeurs, elles n’ont plus aucune excuse. Alors, quand pourra-t-on annoncer l’accessibilité de toutes les applications de banque mobile en France ?

via C’est pas mon idée !: L’Appli (SG) devient accessible aux non-voyants.

C’est pas mon idée !: PayPal se réinvente

PayPal se réinvente

Pour la première fois en 13 ans d’existence, PayPal est en passe de transformer radicalement sa solution de paiement pour en faire le porte-monnaie digital du futur. La filiale d’eBay fera demain, au festival “South by Southwest Interactive” (SxSW), la démonstration de quelques-unes des nouvelles fonctions qu’elle prépare, tout en précisant que l’imagination ne connaîtra (presque) aucune limite dans les évolutions à venir.

Cette présentation officielle va ainsi commencer à concrétiser la composante “consommateur” d’un nouvel écosystème esquissé il y a environ 6 mois, qui ne s’était traduit, pour l’instant, que par des expérimentations ciblant principalement les commerçants. Les concepts deviendront ensuite une réalité tangible dès la fin mai, quand les nouveautés commenceront à être déployées auprès des clients.

Les première idées de PayPal pour son porte-monnaie digital sont étonnamment diverses :

La séparation entre achat et paiement, permettant à l’utilisateur de sélectionner et modifier a posteriori (jusqu’à 5 à 7 jours après la transaction) le moyen de paiement sur lequel doit être imputé un achat (compte bancaire, compte PayPal, carte de crédit…).

La possibilité d’utiliser des coupons de réduction, points de fidélité, bons cadeaux… pour régler tout ou partie des dépenses.

L’option de paiement en plusieurs fois, interne à Paypal, qui vient directement concurrencer les cartes de crédit et les offres de crédit à la consommation.

Des listes personnelles pour stocker les achats à réaliser ou les “envies”, à partir desquelles le porte-monnaie recherchera, dans les boutiques, les promotions applicables et les imputera automatiquement sur les produits concernés, sans risque d’oubli.

La création de “règles” de paiement, par exemple pour affecter systématiquement certaines catégories de dépenses ou les achats dans certains commerces à un moyen de paiement prédéterminé (les voyages sur la carte de crédit, les courses à Carrefour sur le compte PayPal…).

Et PayPal insiste : ce ne sont là que les services initiaux, la nature digitale du porte-monnaie rend presque tout imaginable et de nouvelles possibilités seront ajoutées régulièrement, en fonction de l’évolution des attentes et des besoins des consommateurs.

Le message est clair : il n’est nullement question de “juste” remplacer une lecture de carte à puce par un “tap” de mobile pour payer. L’ambition de PayPal est de réinventer l’argent sous sa forme numérique et de rendre le porte-monnaie plus pratique, plus simple et plus utile pour tout le monde. Cette stratégie est évidemment la clé du développement du paiement mobile et le leader historique du paiement électronique est en train de prendre une position intéressante dans la course au succès.

via C’est pas mon idée !: PayPal se réinvente.

Mint app finally gets tablet update | [Nothing But Tablets]

Mint app finally gets tablet update

Written by Bryan Faulkner on 24 February 2012 at 14:27

One of the great things about the internet has been the way its changed how we handle our money. There really isn’t a need to balance a checkbook anymore when you can have instant access to your accounts online. Want to know your current savings account balance? Check your banks website. Want to know the APR of you credit card? Check the credit card companies website. Wondering if your friend sent you that money through PayPal? Use the mobile app and find out. You get my point. There is almost nothing you can’t do with your money online, with the actual exception of getting some of the cold hard variety. For that you still need to visit an ATM or I guess you can get it at a merchant that will give you cash back. Either way you can’t get cash directly from the internet.

With so many different money related accounts that I can access online, I went looking for a way to track them all in one place. I didn’t know if this was possible because it would require really good security and the trust from all the individual banks to allow a third party into their system. I was pleasantly surprised that there was a couple different websites that did exactly what I was looking for and the best part was they were free. Hit the break to find out why I chose Mint.com.

After some research I decided to give Mint.com a try. I checked out it’s security and found it had as good as, if not better, encryption standards than most banks. It also had a long list of approved banking institutions that had given Mint access to their website. As I looked deeper I realized it wasn’t just banks with your savings and checking accounts and credit card companies that Mint could interface with, but a whole host of money related accounts from mortgages and car loans to investment accounts. I figured if all these banks gave Mint access to their system, it must be safe. I decided to give Mint a try.

After signing up you have to go through the initial process of adding all your accounts in which is usually just a matter of finding your bank and adding in your sign in information. They made it as simple as possible, and once you have your information entered it usually pulls all of your information needed without a hitch. If it’s your bank it will grab any savings accounts, checking accounts, loans or other accounts you have, so you don’t have to do each type of account separately. Once you have all your accounts entered you can pretty much sit back and let Mint do all the work for you.

Mint will track your spending based on categories, either predefined ones, or custom ones you create. It’s smart software so it learns that if you enter that a certain type of transaction is always a car payment, it will do it automatically for you. The only time it can’t do this is for checks you have written, and that’s because it doesn’t know where it was written to, just that it was withdrawn from your account. You can setup any number of budget categories you want, and see up to date info on how much you have spent in each category. It will give you some pretty neat looking pie or bar graphs so you can visually see where your money is going. It’s a really great tool to track all of your finances rather painlessly.

Now you might be saying that all that is great, but why are you writing about this on a tablet site? Well I’m about to get to that. I have been using Mint for a while, and of course I have the mobile apps for my phone and tablet. It gives me instant access to all my accounts wherever I am. However the tablet app was severely lacking in the function department. They didn’t have a separate app for tablets, so I was stuck with the phone version, which we all know never translates well to larger screens. You were stuck using it in portrait mode, and it just wasn’t very pretty. All that changed with the last update.

There is now a dedicated tablet app, and I was very surprised opening it up after the update. I usually don’t check the change logs for most of my apps when they get updated, so I don’t know what’s different until I open it up. The first thing I noticed was that it didn’t immediately jump to portrait mode. And then I saw the beautiful graphs and new layout. I noticed they did a very nice job laying everything out on the main page. You can see the home page in the screen shots below, obviously with all my personal information removed.

There was immediate access to any information I might want. It has my top spending categories listed with how much I have spent, a pie chart showing the breakdown of all my expenses, my current cash to debt ratio, and my total net worth. It also shows me how far into the month I am, and how much of my budget is left. With a quick swipe of the pie chart it brings up a graph showing my spending over the last 6 months so I can see if anything is out of whack. I can tap on any part to get more detailed information and quickly access my account list. Tapping on the spending categories takes you to more pretty pie charts that breaks down each category even farther. Basically just about anything you want to know about your expenses at any given time is right there at your fingertips. Kudos to Mint for making an app that is designed, and designed well, for tablets.

[Mint]

via Mint app finally gets tablet update | [Nothing But Tablets].

Paypal Ready to Fail Again | The Smartphone Champ

PAYPAL READY TO FAIL AGAIN

Paypal has done away with the NFC capabilities of their app they just added last year.  For those that may not be aware, last year Paypal released a new form of peer to peer Paypal payments that allowed you to pay someone buy tapping your phone against their phone.  I said it then and I’ll say it now, that was and is a stupid idea.  I don’t want to tap my phone to pay my friend who’s standing in front of me, and I’d think most people would echo my sentiments.  Unsurprisingly that functionality was a massive failure and Paypal has now pulled out of the NFC race.  Instead now Paypal wants to move forward with a mobile payment solution that does not involve the use of NFC.  Their concern with NFC is that retailers with NFC capable terminals are not very widespread yet.  Paypal’s vision instead is for you to be able to go to the checkout counter, select Paypal as a payment option, input your phone number and then a pin, and then your purchase is complete.  A receipt would then be emailed to you.  While this may sound nice in theory, Paypal would still face the exact same problem NFC faces today, there wouldn’t be very many retailers with compatible terminals.  I don’t see very many retailers going out and upgrading terminals just for Paypal.  Chalk this one up as another Paypal effort that will fail miserably.

Source:  Wall Street Daily

via Paypal Ready to Fail Again | The Smartphone Champ.

NFC vs. cloud-based payments: Which will reach scale first?

NFC vs. cloud-based payments: Which will reach scale first?

By 


February 14, 2012

Google has suspended new prepaid cards for Google Wallet

Following a flurry of announcements around NFC-enabled mobile payments last year from Google and Isis, there has been very little news on the NFC front so far this year while cloud-based payments such as is offered by PayPal appear to be picking up some steam.

Google’s NFC-enabled mobile wallet took a hit this week when the company said it would suspend new prepaid cards for Google Wallet after security flaws were detected in the app that make users’ information vulnerable. At the same, there is growing interest in cloud-based solutions that address some of the issues with NFC but have their own issues as well but, will it last?

“There is momentum behind cloud-based solutions,” said Lara Albert, senior director of global marketing at Globys, Seattle. “But I wouldn’t count NFC out yet – you have some of the biggest players in mobile behind these services,” she said.

“I think people are realizing that there are alternatives to waiting for NFC and Secure Element chips to be embedded in all of the mobile phones,” she said. “Solutions that do not require large infrastructure investments such as merchants having POS terminals capable of communicating with an NFC enabled mobile handset to carry out purchase transactions have their advantages.

 

“Then again, let’s face it, if or when Apple’s next iPhone contains an NFC chip in it, the whole game changes.”

Ecosystem issues
Companies are beginning to take a closer look at cloud-based solutions because they want to hurry along the potential in mobile payments and NFC may be moving too slowly for their taste.

Google Wallet and Isis – a joint venture of Verizon Wireless, T-Mobile USA and AT&T – were both introduced with a lot of fanfare. However, nothing is likely to happen on the Isis front until April, when its two test markets in Austin, TX, and Salt Lake City, UT, go live.

Google is dealing with limited availability.

Currently, Google Wallet is only available on Samsung Galaxy Nexus phones from Sprint. However, once the Google deal to acquire Motorola goes through, new phones with Google Wallet could be out by the end of the year.

“Everybody is out there thinking about how to leverage mobile and most of it has ecosystem issues,” said Mark Beccue, senior analyst at ABI Research, New York.

“Making purchases on a smartphone through a Web site or an app – that is rolling along and growing pretty well,” he said.

“Proximity payments, whether software based or online – these are moving slowly. What we really need to see this year for the momentum to carry on is handsets that have the wallets loaded.

Part of the problem around NFC is the complexity associate with it as a payments option.

There are a lack of standards and a complex ecosystem of stakeholders, which makes NFC a more expensive proposition.

As a result, cloud-based solutions make look more appealing.

“I think that more companies are looking at cloud-based payment options,” Globys’ Ms. Albert said. “In a way they have been forced to look at alternative enablers that have the potential to accelerate adoption of mobile payment systems.

“The cloud-based payment solutions that require only downloadable applications for both consumers and retailers may make things easier,” she said. “I suspect there may be more openness toward security and payment card credentials being stored in the cloud rather than having to store and manage the credentials in the consumer’s mobile device.”

Retail strategy
Still, Google is a formidable player and has built up a strong retail strategy.

Google Wallet is available at a number of retailers in five markets – including Subway, CVS and Walgreens. Together, these retailers have a significant number of retail outlets.

“Google knew they could not control too much of the handset stuff right now but they could be smart about getting the right retail partners, which they have done,” ABI’s Mr. Beccue said.

“They went out and got Subway, CVS and Walgreens,” he said. “Most consumers are going to run across a CVS, Walgreens or Subway as they go about their day – that was a good strategy.

While is also looking to create a strong retail strategy, it faces its own challenges as well.

“PayPal is totally dependent on the quality of the mobile network in those places,” Mr. Beccue said. “In a very busy cell, or somewhere rural, the speed of getting things done is going to be dependent on the network.

“PayPal has some momentum,” he said. “What will be interesting is if, over a 6 month period, to see what the market acceptance is. If it does not work fast, that will be the determining factor.

The challenge both solutions face is getting enough consumers to adopt them for a meaningful reach.

To reach scale, these experiences have to be convenient, easy, and worthwhile from the standpoint of having enough participating merchants.

The key will be delivering personalized, relevant communications based on knowing, for example, that a user has registered in the last 14 days but has yet to make a purchase.

“Enabling mobile wallet providers to identify the contexts associated with certain behaviors, access real-time contextual profiles of customers, take action when a customer enters a context, predict the likelihood a customer will enter a context, and recommend the right tip, information, alert, incentive, etc. given a customer’s context is what is needed to minimize the fall out and get more people using a mobile payment option,” Ms. Albert said.

Running Toward Mobile Payments | Backbase Blog

Running Toward Mobile Payments

Posted on February 14, 2012 by Sara Palmbush

The idea of being able to send and receive payments with mobile phones has been around for many, many years. Except it’s not an idea anymore. Cash, checks, and finally, cards are going by the wayside. Still, most researchers estimate that mobile payments won’t catch fire for at least a few more years. Huh? The past dictates that it’s customer behavior and not research, which serves as the best indicator of technology adoption.

In this case, customers are running toward every chance they get to use their mobile devices for payment. PayPal, for example, is projecting that it will process $7 billion in mobile payments in 2012, almost double the $4 billion mark recorded in 2011. Tap-based payments facilitated by Near Field Communications (NFC) chips that are being built into mobile devices are the next phase. (Think tapping movie posters for tickets, your home speaker system for music, etc.) Square, a forerunner of such payments (using a card reader) is being used by US Presidential candidates for campaign contributions. And there are plenty of other examples of successful experiments from retailers. All of this speaks volumes about when customers will adopt full-on mobile payment technologies. It also says a lot about the lag that exists between those who currently offer mobile payment capabilities and those who don’t.

As Brett King writes on a recent Finextra blog post ‘Forget the NFC argument – look at payments behavior’: “If Visa and Mastercard don’t convert their networks to phone-capable in the next 24 months, I fear Square, PayPal, iTunes and a myriad of others are just waiting in the wings to circumvent their rails. Argue all you like about NFC adoption, that’s not what you should be watching. The tipping point is the behavioral shift on the mobile phone – that is what will kill plastic, and it has already happened.”

The moral of the story then for banks: Stop waiting around for someone to tell you when mobile payments are going to happen. Evidently, they are happening now.

via Running Toward Mobile Payments | Backbase Blog.

2012 Mobile Trends: What’s On Your Strategic Roadmap? | Forrester Blogs

2012 Mobile Trends: What’s On Your Strategic Roadmap?

Posted by Julie Ask on February 9, 2012

Let’s take a step back, first. You started as the “mobile person” two to three years ago. You siphoned a hundred thousand dollars or so from the eBusiness team budget and got a mobile optimized web site and maybe an application or two built. You measured your success by engagement – web traffic and application downloads. Maybe you measured direct revenue. Life was easy.

Two to three years later, as eBusiness professionals, you’ve got some experience with building, deploying and maintaining mobile services. You’ve added tablets to your portfolio. Hopefully you’ve convinced your organization that you need at least a 7-figure budget. Most industries have seen clear financial returns on these investments so that hasn’t been too hard. As eBusiness professionals working on mobile, you were feeling a lot of love.

In 2011, you benchmarked yourselves versus your competition. You looked at native applications by platform and key functionality on mobile web and applications. You took a deep breath and said, “ok, we’ve done it. We have mobile services. We’ve checked the box. Mobile web traffic and sales are growing. We’re good.” Perhaps others with fewer services are thinking, “I can see what we need to do. I think we can catch up if I can get some budget.”

The thing you are seeing though is – the finish line is out of sight. Mobile has only gotten more complicated – not less. No one feels comfortable. No one feels they can slow down, stop spending, or rest. Anxiety levels are high.

Every other person in your organization is coming to you wanting to do “something in mobile,” and you can’t handle all of the requests. Those with budgets are threatening to go do their own thing – which would threaten your work to date. And, for most of you, you know you’ve done too many “projects” without involving your IT group. You haven’t planned enough with them or put infrastructure in place to support what mobile services need to be in 3-5 years. And rightly so – too often their pace is too slow. Now, as an eBusiness professional focused on mobile, you’re viewed as a “bottleneck” for some new to mobile because you are coaching them on best practices that slow their projects down. Mostly, you are probably feeling like it is hard to keep up – the more you know, the more difficult success in mobile seems.

There is no year of mobile. However, if 2012 isn’t the year you start doing more enterprise-wide planning with your counterparts in IT and other business functions (e.g., marketing, customer service) to build out the vision, skill sets and backend functionality to support mobile services in a few years time, you will find yourself in a position of not being able to catch up by throwing a few hundred thousand dollars to a vendor or agency.

2012 is less about what you offer in mobile than about how you go about doing it. You need a long term mobile technology roadmap. You need to know when and how and if you want to incorporate new technologies (e.g., NFC) into your mix. You need a mobile services development plan that fits your budget. You need to take mobile into account when you are making decisions about your web site, data architecture and infrastructure. You need a plan for collecting and utilizing customer data without jeopardizing their privacy or seeming creepy. You need to understand how other technologies like HTML5 and cloud services will impact what you can offer. You need to think about forging relationships with the new powerhouses in mobile. Your list is long and only a portion of it is tied to actual mobile technology trends.

Forrester’s 2012 mobile trends focus as much on key technology, ecosystem, and evolving consumer expectations that are impacting the evolution of mobile services as we do on the mobile technologies directly. For more information on the key mobile trends in 2012 and what they mean to eBusiness professionals, please see our 2012 Mobile Trends report. For those building products, please see this version co-authored by my colleague, Thomas Husson.

via 2012 Mobile Trends: What’s On Your Strategic Roadmap? | Forrester Blogs.

Mobile banking grew 63pc year-to-year: study – Research – Mobile Commerce Daily

Mobile banking grew 63pc year-to-year: study

By Lauren Johnson

February 8, 2012

Fueled by large financial institutions, mobile banking grew 63 percent from 2010 to 2011 and reached 22 million new consumers in 2011, according to a study from Javelin Strategy and Research.

In the “Mobile banking, smartphone and tablet forecast: 2011-2016” study, Javelin took a look at the current state of mobile banking and where it is headed in the next five years. The report also presented how mobile banking stacks up between large and smaller financial institutions.

“At first, there are always barriers with financial institutions setting up mobile banking solutions, but once a bank gets it, it clicks,” said  Mary Monahan, executive vice president and research director of mobile at Javelin, Pleasanton, CA.

Javelin’s study included answers from more than 10,000 United States consumers and was conducted with online surveys.

Bank on mobile

By 2016, 111 million consumers are expected to be using mobile banking, which will be equivalent to 60 percent of mobile phone ownership.

Fifty percent of smartphone owners currently use mobile banking compared to 14 percent of feature phone users, showing how a full mobile banking strategy including applications, mobile Web and SMS are most effective.

The study found some interesting stats about how small credit unions and financial institutions are lagging behind in mobile.

Out of the consumers who were clients of the top four U.S. banks, 37 percent of survey respondents had used the company’s mobile banking services in the past 90 days.

At medium-sized banks, 22 percent of respondents had used mobile banking in the past 3 months. The number slumped at small credit unions with only 14 percent of consumers using mobile.

“Credit unions pride themselves as promoting customer service, so mobile banking is an area that they cannot fall behind on,” Ms. Monahan said.

Ninety-two percent of the country’s top 25 banks offer mobile banking, showing the importance for financial institutions of all sizes to keep up.

The study also broke down each mobile banking channel to look at overall trends.

Mobile Web was the No. 1 way consumers accessed mobile banking features with 62 percent of respondents saying that they had used the channel.

However, when looking specifically at large banks, the data flips. Sixty-two percent of mobile banking consumers at large financial institutions use mobile apps, 70 percent used SMS and 46 percent used mobile Web.

Twelve percent of smartphone owners who do not use mobile banking currently said they planned to use it in the next year.

Eighty-eight percent of consumers will own a mobile phone by 2016, showing the growth in the channel and an opportunity that marketers cannot miss out on.

Safe bet

In addition to trends, the study found that security remains the biggest concern for consumers with mobile banking.

According to the research, tablets are playing an increased role by financial institutions with 16 million tablet owners in the U.S. The number of tablet users is expected to increase 113 percent in the next year and will reach 87 million consumers by 2016.

Approximately 50 percent of tablet owners in the survey said they had used their device for mobile banking in the last 90 days, and one-third had used mobile banking in the last week.

IPad devices account for 50 percent of market share. Android tablets raked in 29 percent of the tablet market. Windows tablets generated 18 percent of market share, and BlackBerry tablets brought in 15 percent.

Given the market share, it should come as no surprise which mobile platforms financial institutions are developing for. Of the top 25 banks Javelin surveyed, 30 percent had tablet-specific mobile apps and 100 percent of the apps were developed for iPad devices.

“Tablets are the next frontier and will be a game-changer for mobile banking,” Ms. Monahan said.

Final Take

Lauren Johnson is editorial assistant on Mobile Commerce Daily, New York

via Mobile banking grew 63pc year-to-year: study – Research – Mobile Commerce Daily.